Autumn Winter Campaign for a Women’s Multi-Brand Fashion Store

Women have the innate ability to uplift the mood around them. They’re always looking at the brighter side of things, whatever comes their way. Since they are the catalysts of happiness for the world around them, we want to reflect how they light up a room with their presence or make us laugh at random things or brighten up a dull moment with their positive attitude and optimism.

So we’ve put together the perfect diversity of styles to be her partner in joy.

From the freshest fashion, to new twists on tradition, our uplifting styles are ready to complement her every act of joy.

Created with Brave New World, Bangalore
Writer Tara D’Souza
Status Unreleased

Brand launch for a courier service aggregator

Coreyo is India’s first end-to-end courier aggregator disrupting the personal & business logistics market. It provides consumers with a single-window visibility of all service options, making courier booking simple, less expensive and fast. While being a complete logistics, fulfilment and transacting partner to all businesses.

Objective: Arrive at social and digital campaign which is simple and direct and focus on addressing key need states and problems that can be solved with Coreyo.

Positioning: Coreyo is a new way of seeing the world. It exists to enable and empower the uncharted possibilities of a world without distance.

Coreyo. Never far.

Created with Brave New World, Bangalore

Writer Tulika Bhogaraju

Status Released

Poster designs for Park Hotels

Girl’s Night-Out is a weekly property at various night clubs of Park Hotels, that serve free drinks to women. So the task is to inform women about the dress code and attract the men.

Created with Olive Design, Calcutta
Status Released

Identity Design for a Interior Design company by HomeLane

The idea was to create a young and quirky brand that is a sort of clutter-breaker in the interior design space.

Created with Fryed Advertising, Bangalore

Writers Ravi Kiran, Anagha Vishakh

Status Released

In-store communication for a sportswear Brand

Performax FASTDRY Finish has an Inherent Moisture Wicking Technology, designed to help keep you cool & dry so you can comfortably work harder for longer, it supports the body's natural cooling system by wicking away sweat and dispersing it across the fabric's surface to evaporate faster.

Objective: To clearly and effectively communicate the benefits of the product features in focus, utilising all effective touch points so that customers can have a real-time experience and gain knowledge/intrigue about the product and brand.

Created with Brave New World, Bangalore

Writer Ima Sarkar

Status Released

Identity Design and Imagery for Organic Yoga Gear

With the utmost respect that we present Proyog, the world’s first super-specialized Yoga attire for serious practitioners.

Idea
Downward Dog
Adho Mukha Shavanasana or Downward Dog pose is an asana in modern Yoga. It has been called "deservedly one of Yoga's most widely recognized poses" and the "quintessential Yoga pose". As such it is often the asana of choice when Yoga is depicted in literature or pop culture. For us, it also represents bowing down and humility.

Created as a freelancer
Type Designer Rocky
Status Released

Pitch for Apollo Pharmacy’s Social & Digital Campaign

Apollo Pharmacy is the largest pharmacy chain in the country. However, with increasing online and unbranded pharmacies popping up, how can we build a differentiated positioning to make it not just the largest but the most preferred pharmacy?

Created with Brave New World, Bangalore
Writer Sraman Majumdar
Illustrator Ragini Ramnathan
Status Unreleased

Identity Design for Tanishq’s Loyalty Programme

Created with Fryed Advertising, Bangalore

Status Released

New Year Card Design for the Agency

Created at Thought Blurb, Bombay

Writer Sujoy Mukherjee

Status Released

Packaging Design for Instant Soup by Ella F

Created with Fryed Advertising, Bangalore

Writer Prahlad Nanjappa

Status Released

Integrated IPL campaign leveraging our partnership with four teams, to drive preference for PhonePe

Objective: Awareness and Recall. Differentiated conversation amidst IPL clutter. Build brand preference.

Insight: Cricketers aren’t the only ones playing during IPL. Every fan becomes a 12th man for their team representing their team against the rivals. The fan games are all about giving and taking. Giving and taking is also at the heart of PhonePe.

Idea: Let PhonePe help fans play their part for their teams. With this campaign, we want PhonePe to ride and own this fan culture of banter & rivalry. Giving fans a platform to represent, show off their city pride & take on rivals. Like you, whether it is taking or giving, PhonePe is a champion of all len-den. Making PhonePe a strong staple throughout IPL season.

Created with Brave New World, Bangalore

Writer Tara D’Souza

Status Unreleased, created for a pitch

Communication Design for Organic Yoga Gear

When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds; your mind transcends limitations; your consciousness expands in every direction; and you find yourself in a great, new and wonderful world. - PATANJALI, YOG SUTRA

Most of the Yoga poses are based on nature e.g. Lotus pose, Crow pose, Cobra pose, Tree pose etc. So the idea is to visualise consciousness expansion using these elements.

Created as a freelancer
Photographer Tejal Patni
Status Released

Identity Design for an arthouse
BCC was created to celebrate the collaboration between art, science & sustainability. It is an 18,000 square feet arthouse for extraordinary people to come together to do spectacular things.

Idea
LABYRINTH

A labyrinth is a meandering path, with a singular path leading to a center. Labyrinths are an ancient archetype dating back 4,000 years or more, used symbolically, as a walking meditation, choreographed dance, or site of rituals and ceremony, among other things. Labyrinths are tools for personal, psychological and spiritual transformation, also thought to enhance right-brain activity. Labyrinths evoke metaphor, sacred geometry, spiritual pilgrimage, religious practice, mindfulness, environmental art, and community building. So the idea is to combine labyrinth with the acronym BCC.

Created as a freelancer
Status Released

Communication Design for a health-food Brand.

Yoga Bar pride themselves as pioneers in healthy packaged food in India. Their motto is simple - the less you have to worry about the food you consume, the more effortless it becomes to sail through your busy day.

Created with Fisheye Creative Solutions, Bangalore

Writers Joos, Praveen Balachander

Status Unreleased

Communication Design for Fastrack

Fastrack is an edgy fashion brand from the house Titan. Aim here was to associate itself with the Mayan prophecy of world coming to an end in 2012.

Created with Fisheye Creative Solutions, Bangalore
Writer Praveen Balachander
Creative Director Tony Lawrence
Photographer Tejal Patni
Status Released

Communication Design for Taneria Sarees on the occasion of Pongal and Sankranti

Created with Fryed Advertising, Bangalore

Writer Anagha Vishakh

Status Released

Cricket World Cup 2019 - Social Media campaign for in.com

in.com is India's first celebrity-focused site, one that does not restrict the definition of celebrity to just tinseltown. ICC Cricket World Cup 2019, the biggest event in the world of cricket, is taking place this year in England, and in.com is at the heart of it. We will bring you what nobody else will - the inside gossip.

Created with Fisheye Creative Solutions, Bombay
Writer Joos
Status Released

Communication Design for a frozen-food brand.

ITC Masterchef is reimagining the frozen-food category with the culinary excellence of their chefs from ITC Hotels. But the Indian market has a block against frozen-food. So the task here was to take that reluctance head-on and glorify frozen-food as a category.

Created with Fisheye Creative Solutions, Bangalore

Writers Joos

Status Unreleased

Brand visual language refresh for Myntra

The task was to design a new look for Myntra’s Performance Marketing digital campaign, as the previous look hadn’t performed well.

Created with Brave New World, Bangalore
Writer Tara D’Souza
Status Released

In-store Display for a sportswear Brand

PFX Vent is a technology that has AIR Vents at the Sole to keep the shoe well ventilated which helps one to walk/run for a longer distance releasing the heat from the sole.

Objective: To clearly and effectively communicate the benefits of the product features in focus, utilising all effective touch points so that customers can have a real-time experience and gain knowledge/intrigue about the product and brand.

Created with Brave New World, Bangalore

Writer Ima Sarkar

Status Unreleased

Identity Design for a Food Delivery Chain

Created as a freelancer

Status Unreleased

Packaging Design for kids underwear brand

Claesen's is a Dutch design label. It began in Amsterdam in 1993, when three friends were inspired to create a new underwear brand. The Claesen's range has since expanded from underwear, funwear, sleepwear, swimwear and accessories for Babies, Junior and Senior. We have been active in India for sometime, but now, it’s time to get a fresh new look.

Created as a freelancer
Status Released

Key Visual for an Anniversary Campaign for a Fashion Store

ZALORA - Asia’s leading online fashion, beauty and lifestyle destination - is turning 10 this year!

We want to create a birthday campaign to celebrate this milestone occasion across Singapore, Indonesia, Malaysia, Brunei, Philippines, Hong Kong and Taiwan.

Created with Brave New World, Bangalore

Writer Tara D’Souza

Status Unreleased, created for a pitch

Complete Brand Package for a fresh poultry products company

Charoen Pokphand Foods, is a leader, when it comes to poultry farming in Thailand, with over 35 years of experience. Our objective is to launch a brand in India, which would be perceived as the most reliable source of fresh poultry products.

Idea
Certification Mark
The idea is to appear as a serious, mature, professional organisation - almost like a certifying authority like AGMARK - committed to popularising farm-to-table philosophy.

Created as a freelancer
Writer Joos
Status Unreleased

Identity Design for an Events Company

Any event planning & particularly wedding is an art where things not only have to look stunning but have to function like clockwork. From space and time management to making everything look opulent, it is a perfect balance of aesthetics and functionality. This is where beauty meets the brain.

Created as a freelancer

Status Released

Communication Design for a Cold-drink Brand

Any drink can be made to taste good. Or feel nutritious. But how many drinks tell a story? At Paper Boat we believe in the goodness of traditional drinks. They have been around for so long for a reason, but sadly are fading away with the onset of instant culture. These are the same drinks you have had in your childhood. And now they are available in fancy packaging.

Created with Fisheye Creative Solutions, Bangalore
Status Unreleased

Identity design for a Cross Training Studio.

Created with Guava Design

Status Unreleased

Brand Campaign for Beverly Hills Polo Club

BHPC as a brand has been pretty uptight so far. The task here was to shed that stiff upper lip and make the brand more candid and relatable.

Created with Brave New World, Bangalore
Writer Karl Gomes
Status Released

Bathroom Posters

Misters.in deals with the confidence issues faced by men related to Sex & Hairfall and provides solutions by offering treatment & medicines. The task here is to communicate the same through a series of bathroom posters.

Created with Fisheye Creative Solutions, Bangalore

Writers Orko Basu, Joos, Praveen Balachander

Status Unreleased

Identity Design for an NGO
Atmanirbhara PRC is an aggregator of domain expert NGO’s that come together to benefit Pilani and its neighbouring communities. This organisation was established and built by the BITS Alumni to provide the necessary infrastructure and a platform to be used for various activities, specifically for the underprivileged in and around Pilani.

Idea
KALPAVRIKSHA
is a wish-fulfilling divine tree in Hindu mythology, Jainism and Buddhism. The king of the gods, Indra, returned with this tree to his paradise.

Created with Fisheye Creative Solutions, Mumbai
Status Unreleased

Wrogn Autumn Winter Campaign 2019

Wrogn is a fashion brand endorsed by India’s most celebrated sports icon - Virat Kohli. It’s all about breaking away from the norm and creating your own path. From this year, Wrogn has decided to associate itself with India’s counterculture as an embodiment of Wrogn philosophy.

Idea
To create a social networking app for people with common interest of counterculture and advertise the app.

Created with Fisheye Creative Solutions, Bombay
Photographer Tarun Khiwal
Status Unreleased

Communication Design for a Comedy Club

Everything sucks.
The world is on fire and freezing at the same time.
Surveillance is real. Yes, the government knows you re-binged The Office for the 15th time.
Koalas are almost extinct.
Bees are dying.
The oceans are filled with plastic waste.
And people are still calling instead of just sending a text.
Everything.
Fucking.
Sucks.
So it’s time to bounce.
Pop-out of the real world and step into ours.
Forget the shit that’s going down outside.
Have a laugh.
Because laughter is the only weapon in the war against suckiness.

RxOFL

Created with Fisheye Creative Solutions, Bangalore

Writer Ragini Dutta

Status Unreleased

Communication Design for a Breakfast Bars Brand

Idea
Parkour
Yoga Bar is with people who are looking at the complexities of urban life as a challenge. Their aim is to navigate life in an effective and non habitual manner. And Yoga Bar is compact and energetic enough, so that you can jump while you navigate your life.

Created with Fisheye Creative Solutions, Bombay
Writer Praveen Balachander
Status Unreleased

In-store communication for a chain of Fast Food joints

At Adiga's, our aim is to match the fast food setting with the quintessential South Indian cuisine and Adiga's is all about fresh, hygienic, South-Indian fast food.

Created with Fisheye Creative Solutions, Bangalore
Illustrator Anish TK
Status Released

Entry for Exhale Designer Contest

In celebration of EXHALE’s very first ADE collab with Awakenings, Amelie Lens is looking for young designer talent - with a passion for techno culture - to participate in the EXHALE designer contest. The task is to design T-shirts, that will be on sale during our EXHALE x Awakenings ADE event in Amsterdam. THINK RAVE, TECHNO, EXHALE Please always keep the EXHALE brand in mind while designing although we highly encourage to put your own approach/style first! Feel free to get inspiration from past artwork, names on the line-up for the ADE event. Anything goes!

Photographer Tarun Khiwal
Writer Sunder
Created as a freelancer
Status Released

Product Idea for Levi’s

Levi’s came to us with a unique problem. A fire broke out in Levi Strauss India Distribution Centre, destroying over 200,000 units of merchandise. And what did Levi’s do? They created a new bio-degradable, environment-friendly material, out of the charred denim. And they asked us to do...well, something with it.

Created with Fisheye Creative Solutions, Bangalore
CD & Writer Robert Anthony
Status Unreleased

Identity Design for a premium chain of Health Clubs

Zela is a premium chain of Health Clubs, designed by an award winning team of interior designers and spaciously spread out.

Idea
Eye of Providence
The Eye of Providence is a symbol that represents the eye of God watching over humanity. Here it represents Zela as the master, watching over the health and fitness of humanity. This symbol is also associated with Illuminati, and Zela is a premium club, with limited access.

Created with Fisheye Creative Solutions, Bangalore
Status Unreleased

Posters / Menu Cards for a restaurant at Park Hotels, Calcutta

The Street is a restaurant that specialises in street food from across the globe. Our menu changes every month, according to the city that we pick. The task is to communicate the city as well as the ever changing menu card.

Created with Olive Design, Calcutta
Status Released

OM-DAR-B-DAR is a 1988 Indian Hindi-language postmodernist film directed by Kamal Swaroop. It employs nonlinear narrative and an absurdist story-line to satirise mythology, arts, politics and philosophy. The film was made on a budget of Rs 10 lakhs. It had its premiere at the Berlin International Film Festival in 1988.

However it was never commercially released in India, Eventually, the digitally restored version was released on 17 January 2014, by PVR Cinemas in metro cities. Before its release, PVR called for a fan art posters competition, as the film had already achieved cult status in the cinephile circle. The entries were to be judged by the director himself. This entry was selected amongst 9 others.

Poster Design for the Maharaja Collection

Created with Olive Design, Calcutta
Status Released

Brand Look & Feel

The task was to explore a premium look for an all-natural, healthy breakfast brand.

Created with Fisheye Creative Solutions, Bangalore

Status Unreleased

Profile booklet for a global IT Firm.

Created as a freelancer

Status Released

In-store Posters for a Punjabi Restaurant

Oye! Amritsar, is a reflection of the generosity of Punjab and it is mirrored in the dishes that we create for you and in our warm, open-hearted hospitality, but with a little quirk. You can say we are a Dhaba with a sense of humor. And we cost a bomb, unlike a Dhaba.

Created with Fisheye Creative Solutions, Bangalore
Creative Director Robert Anthony
Status Released

in.com, a subsidiary of Network18 Digital, launches its first-ever digital series, ‘Vanity Diaries’. Powered by Amazon Beauty and Colorbar as their make-up partner, the new offering will witness popular celebrity make-up artist Lekha Gupta unraveling beauty secrets of some of our favorite Bollywood celebrities. Known to give its audience an insider into the lives of the celebs, in.com brings its first offering Vanity Diaries that unveils everything that happens behind the closed doors of the vanity vans. By further extending the platform's portfolio, the series looks to strengthen its offerings in a move that takes the portal's content strategy to greater heights.

Writer Ragini Dutta
Status Released

Social Media Campaign for a Deodorant

Revo, the Armpit activist, an often pejorative speaker who professes radical aims without taking any action to realise them, as if pontificating "from the comfort of the armpit”. Just like our Deo.

Created with Fisheye Creative Solutions, Bangalore
Writers Praveen Balachander, Vinoo Krishnan
Status Released

Social Media content for a Celebrity gossip portal

in.com is India's first celebrity-focused site, one that does not restrict the definition of celebrity to just tinseltown.

Created with Fisheye Creative Solutions, Bombay
Writers Ragini Dutta, Suresh Manian
Status Released

Print Communication for a barbecue themed restaurant

Created with Fisheye Creative Solutions, Bangalore
Writer Obijit Ganguly
Illustrators Avirup Basu
Status Released